11-24-2021, 03:39 AM
How many links can I use in my email marketing campaign? Will too many links reduce my response rates?A: Based on analysis of our job title email list customer data, adding more links will almost always improve response rates for an email campaign. Key points to consider: Try to job title email list include a link within your initial opening paragraph ("Read More.." for example). This can increase overall click rates by 12-15% and is virtually always the top-clicked link of an job title email list marketing campaign.
For business-to-business email marketing, a ration of 80% text to 20% images is a reasonable guide. B2C campaigns will often have a job title email list much higher image ratio but interestingly, the subject line and introductory paragraph impact response rates more than imagery and design. Avoid using large image blocks. Use images only where necessary and use text job title email list wherever possible. In addition, you can use ALT tags for images - this will improve your text to image ratio.
One of the important factors for job title email list marketing best practices is ensuring that your message meets the promise of the subject line. Your email must have an engaging subject line to get it opened, but don't trick people into opening your message by promising something that you won't be able to deliver. There can be a fine line between being smart and being deceitful. Make sure you don't job title email list cross it. The subject should provide enough information about the email so the recipient knows what it is about it before opening. A subject such as "Review" or "Document" is very vague and doesn't really help. However, a subject such as "Review Requirements Document" is more job title email list specific and gives the recipient more information about the email.
For business-to-business email marketing, a ration of 80% text to 20% images is a reasonable guide. B2C campaigns will often have a job title email list much higher image ratio but interestingly, the subject line and introductory paragraph impact response rates more than imagery and design. Avoid using large image blocks. Use images only where necessary and use text job title email list wherever possible. In addition, you can use ALT tags for images - this will improve your text to image ratio.
One of the important factors for job title email list marketing best practices is ensuring that your message meets the promise of the subject line. Your email must have an engaging subject line to get it opened, but don't trick people into opening your message by promising something that you won't be able to deliver. There can be a fine line between being smart and being deceitful. Make sure you don't job title email list cross it. The subject should provide enough information about the email so the recipient knows what it is about it before opening. A subject such as "Review" or "Document" is very vague and doesn't really help. However, a subject such as "Review Requirements Document" is more job title email list specific and gives the recipient more information about the email.